In the last decade, the business and retail space has changed rapidly. Organizations need to stay abreast of current marketing trends or risk getting left behind.
Traditional marketing techniques just don’t cut it anymore, and brands need to be on the lookout for new ways to market their products and services and adapt to the digital age. Without leveraging new digital marketing strategies, businesses are missing effective new strategies to expand their reach, increase their visibility, and increase their bottom line.
Here are four reasons every brand should invest in social media advertising to reach their targets and scale their business.
1. Reach a Larger Audience
Whether you want to run ad campaigns on Instagram, Twitter, YouTube, LinkedIn, Pinterest, and TikTok or are considering using facebook ads maker to reach out to your audience, social media advertising will allow your brand to connect with new potential customers who are already interested in your products or services.
Unlike search-engine-based digital ads, advertising on social media is the best way to put your ads in front of users based on their behavior, demographics, and interests. Social media marketing can increase your brand’s visibility among new users by targeting people whose interests match your brand.
2. Save Money
Unlike traditional advertising, social media marketing has a relatively low cost, making it an excellent choice if you have a smaller advertising budget.
Of course, spending more on your social media ad campaigns is the best way to learn what works, test variables, and optimize your ads to reach your goals – whether that’s driving more traffic to your website, making more sales, or encouraging more people to sign up for your newsletter.
Pinterest is an excellent platform for running low-cost campaigns to drive more traffic to your website. LinkedIn, on the other hand, is slightly more expensive. However, LinkedIn ads are an excellent way to generate more high-quality leads.
3. Get Valuable Insights
As an advertiser on social media, you’ll have more targeting options than if you use traditional advertising channels. More targeting options mean you can perform more variable tests, understand audience breakdowns, and analyze the data with built-in tools.
One example is Facebook breakdown reporting, which can give you valuable insights into your audience. Breakdown reporting includes data on age, gender, region, country, and even what device your potential customers use. Once you have the data, you can pair the breakdowns with your target audience. Accessing performance metrics can help you understand which ads resonate with different groups of users and optimize your campaigns.
The Audience Insights data in Facebook Ads Manager is also a valuable resource for audience-based information – such as relationship status, education level, job title, location, and more.
4. Access a Wide Range of Formats
Although each social media platform is compatible with its own placements, ad specs, and formats, they share a few important characteristics.
All social media platforms allow for creative freedom and many options and strategies to showcase your brand the way you want it to be seen. Your ads can be formatted as long or short-form video content or static images. You can choose whether to display your rectangular ads horizontally or vertically or opt for a square format to maximize your ads’ real estate.
One format that’s taken off quickly is the Stories format, which can be used on multiple platforms like Facebook, Instagram, TikTok, Snapchat, LinkedIn, and Twitter.